Senior Partner, Nick Lowe, attended this years MEDevice Boston conference on September 25 & 26. Here are his key takeaways:
For anyone working in or for the Medical Device industry, MEDevice Boston 2024 stands out for its energy, innovation, and networking potential. Walking through the expo hall and sitting in on various sessions, it’s clear that this event is a great resource for anyone in the industry, from engineers and marketers to business development leaders. Below are some of my key takeaways from this year’s event.
Networking with Innovators and Disrupters
One of the most exciting aspects of MEDevice Boston is the opportunity to network with companies supporting innovation in the space. Whether you’re looking to connect with key players like Beacon MedTech Solutions, Cambridge Polymer Group, Sage Product Development, or other innovators in the space, the event provides an excellent platform. Exciting conversations have been happening all week around Hall C at the BCEC. The mix of companies attending this year was a great reflection of where the industry is heading, with a clear focus on advanced technologies and partnerships.
It’s not just about exchanging business cards—it’s about forming valuable partnerships that can lead to the next big leap in medical technology. For executives who couldn’t attend, you may want to reach out to your network and see who was there. You could be missing out on crucial conversations that will shape the next generation of devices.
Show-At-A-Glance
The event’s well-organized schedule made it easy to keep track of what was happening and where. From the “Quick-Connect 1-on-1 Matchmaking” to various keynotes and shop talk conversations, there was always something relevant happening. I particularly enjoyed Thursday’s Keynote with Dr. Kevin Tracey. He gave a great talk about some of the latest advancements in medical device technology, offering a glimpse into future trends like miniaturization, AI integration, and advanced materials.
The Reverse Pitches were another highlight. These sessions flip the script, allowing larger OEMs and medical device companies to pitch what they’re looking for to smaller startups and innovative businesses. For executives looking to find new ideas or potential collaborators, this format is incredibly effective and a great way to align your company’s strategic goals with emerging technologies and industry needs.
Master Class Series
The Master Class Conference series offered deep dives into some of the most pressing issues facing the industry today. From regulatory updates to cutting-edge research on patient safety, these sessions were not to be missed. One of the key themes this year was the growing role of cybersecurity in medical devices. With increasing connectivity in devices, it’s no surprise that cybersecurity is a top concern for manufacturers and regulatory bodies alike. Quite frankly, I see it often coming up as an integral part of marketing messaging too.
Another major theme that resonated throughout the event was how AI and machine learning are transforming both the design and functionality of medical devices. Several talks touched on the increasing reliance on data-driven insights to improve patient outcomes, reduce development time, and optimize operational efficiency.
Center Stage: A Hub for Thought Leadership
The Center Stage area was bustling with activity throughout the event. This central location featured a mix of presentations, fireside chats, and panel discussions. While I had many conversations there, one session that particularly stood out was on The Future of Marketing for MedTech by Justin Starbird. In this talk, Justin discussed how the medical device industry is leveraging emerging technologies and combining it with brand fundamentals to drive results.
Final Thoughts: Don't Miss Out Next Year
If you weren’t able to attend MEDevice Boston this year, you missed a high-energy, insight-packed event that highlighted both the current state and future direction of the industry. Whether you’re looking for new partnerships, the latest technological innovations, or strategic insights, this conference delivers.
I’d recommend making MEDevice Boston a priority next year, especially if you’re looking to stay ahead in an ever-evolving industry. It’s being held in the same location, starting on September 30, 2025. Until then, make sure to follow up on the new developments that were discussed and keep an eye on potential partners that you might have missed.
For those in the industry who were present, I hope you left as inspired and informed as I did. Let’s continue these conversations and keep pushing the boundaries of what’s possible in medical technology.
This blog aims to give a snapshot of the MEDevice Boston experience, but the real value comes from being there in person—meeting the thought leaders and seeing the next generation of medical devices in action. I’ll be there next year, so my all means reach out if you will too!
Nick Lowe
Senior Partner
Nick is focused on building an elite team of experts that can do extraordinary work for our clients. Since founding Zozimus, the agency has grown steadily to a full-service offerings supported by industry veterans and rising stars alike. Nick has spent a lot of time building an organization and structure that can scale, but it’s his involvement in key client projects that makes him most excited.
BOSTON, MARS
