When it comes to marketing hospitality brands, it can be difficult to stand out amongst the competition. Every strategy to set your brand apart from others matters. Our team at Zozimus are experts in the social media, digital marketing and public relations space, and have produced impactful results for hospitality clients time and again. Here are our top tips for promoting your brand.
New Location & Product Launches
Launching a new product or location can be a big undertaking. From developing on-brand website copy to organizing press events, Zozimus can help you stand out and reach the markets that matter during the most critical times for your brand. Our team takes a three step approach for launches. Before any launch, we meet with our clients to better understand their goals and the audiences they are looking to reach. After you identify your goals and audiences, Zozimus will work to put together a comprehensive, strategic “go to market” plan that includes a pre-launch strategy and seeding with media and influencers that speak to your audience. We understand that once a product goes live, our work is not done. Continuing the momentum post-launch is important to creating brand awareness and interest.
Our team worked with Big Night to develop and implement a high impact public relations campaign for the launch of Big Night Live & Guy Fieri’s Tequila Cocina in October 2019. Tactics included hard hat tours, exclusive previews, influencers and tastemaker relations, one-on-one media dinners, as well as an intimate VIP media event. This campaign resulted in 130+ total pieces of coverage and a 426M reach.
Influencer Marketing
We are in an era where traditional marketing sometimes resonates less with audiences. Now, more than ever, influencer marketing is a great way for companies to drive brand awareness and create authentic connections within communities. When executed properly, an influencer marketing campaign will clearly and authentically communicate a brand’s message to the influencer’s followers and fans. From major, national product launches to hyperlocal-special menu offerings, we have helped our clients leverage influencers of all followings to help build brand awareness and trust.
Our team partnered with the Boston Wine Festival to reinvigorate their 30th annual event to stay modern while maintaining traditions. Zozimus conceptualized and executed an exclusive, experiential VIP reception, held in the John Adams Presidential Suite, that was well attended by local and national media, influencers, local personalities, and movers and shakers of Boston, increasing exposure and attendance for the festival. This campaign resulted in 73 pieces of coverage and a 73M reach.
Targeted Media Relations
Securing editorial media coverage can be a huge challenge in today’s busy news cycle. With trends coming and going in a blink of an eye, it can sometimes be difficult to capture a reporter’s attention and get the coverage you desire. At Zozimus, we constantly keep our team up to date on the latest trends to make sure our media relations strategies fit your needs based on location, geographic reach, and industry. Our strong relationships with local and national newspapers, websites, television stations, and influencers garner top-tier coverage for your brand in a variety of ways.
Zozimus was tasked with introducing 907 Main, and The Dial restaurant, to market during a pandemic. This approach was custom tailored and adjusted several times in the wake of COVID19. Highlights of the pre-opening efforts included media mailers in the form of retro viewfinders in lieu of traditional media previews, four separate media exclusives in The Boston Globe, Boston Magazine, Boston.com and Eater.com leading up to the opening and over 30 pieces of pre-opening coverage. Our team established brand recognition, in a crowded market, during a time when travel and tourism was heavily restricted, and introduced the key players at 907 Main to Boston media and position them as tastemakers in the area.
Ready to market your hospitality brands? Connect with us today to learn more!
BOSTON, MARS
