In the current hypercompetitive business landscape, data science is emerging as a pivotal tool for companies seeking to unlock invaluable insights that enable informed decision-making and foster greater ROI. In this blog post, we will explore how Zozimus, a leading marketing and analytics firm, employs data science to provide exceptional results for our clients.
Leveraging sophisticated techniques in data collection, analysis, and modeling, we have consistently helped businesses across various sectors to refine their marketing approaches, pinpoint the optimal target demographic, and amplify overall performance.
A Data Science Approach
Recent research by ISBA and PwC, revealed that a staggering 74% of media budgets are wasted. To address this issue, we have devised innovative targeting data models that optimize ad spend, maximizing reach while conserving resources.
Our data science approach enables us to understand customer behavior, develop customized models, and identify opportunities for our clients to achieve their goals more quickly and accurately. We combine data-driven insights with creative solutions to deliver measurable results for our clients, using a range of data sources including web analytics, CRM systems, customer surveys, and social media conversations.
In this blog post, we will discuss how Zozimus employs data science to minimize wasted ad spend and drive superior campaign outcomes. Additionally, we will provide an overview of data-driven marketing, our unique approach to data, and our proprietary Zozimus Predict service.
Data-Driven Marketing: A Game Changer
Traditional marketing focuses on discovering customers’ needs and delivering your brand message. However, data-driven marketing enhances these principles by incorporating factual customer insights, enabling a more comprehensive understanding of campaign potential.
Using in-depth customer insights allows brands to create personalized strategies and content, achieving a higher ROI than generic content aimed at a broader audience.
Our Approach to Data
At Zozimus we believe that data supersedes intuition and superficial metrics. We leverage data-driven insights to construct practical and effective strategies that deliver measurable outcomes in media expenditures, channel optimization, and creative ideation. Our proficiency in transforming data into potent solutions customized to our client’s specific objectives has enabled us to optimize their return on investment at every phase of our collaborative process.
Customized Media Targeting Data Models
By combining multiple data sources with cutting-edge data science, we build an ideal customer model that highlights areas of opportunity (e.g identify areas with a higher probability of brand awareness, sales conversions or advertising efficiency).
We leverage your historical media placement data, and, with our ability to target within a 1km radius, we can ensure that every ad in your campaigns delivers the strongest possible return. By engaging your audiences through the right channels, crafting tailored messages, and capitalizing on moments, we optimize the impact of your marketing campaigns.
Our proprietary Zozimus Predict service offers cutting-edge predictive data insights by analyzing historical marketing data with sophisticated media targeting techniques. With performance indicators and campaign success predictions at your disposal, you can make informed decisions backed by reliable data.
Marketers who use predictive analytics are 1.8 times more likely to achieve their organization’s goals and 2.9 times more likely to generate higher revenues, according to a Forrester report “How Predictive Marketing Analytics Boosts B2B Business Performance”. Moreover, they are 2.1 times more likely to be successful than their competitors.
In this example, we identified the best expansion opportunities within a city based on their ideal customer profile, taking the guesswork out of expansion.
Partner with Zozimus for Data Driven Success
At Zozimus, our dedicated team is committed to developing innovative and targeted marketing campaign strategies designed for both potential and existing customers. By integrating precise data points, we continuously adapt and maximize our impact while delivering tailored content that resonates with your audience.
Managing the extensive data required for your campaigns can be a daunting task for your in-house team. Our experts specialize in extracting analytics from your CRM and website to create a custom dashboard and campaign based on your unique data.
Eager to establish objectives for your next campaign and drive significant growth for your brand? Let’s begin.