If it feels like a new social feature pops up every week, you’re not alone. Social media is ever-evolving, and it can be tough to keep up. From new features to algorithm updates, here’s everything you need to know about what’s new on social media for 2023.
Facebook's 'Meta Verified'
Facebook recently introduced its new Meta Verified subscription service, which gives you an official label that helps protect against impersonation and access to priority customer support. With Meta Verified, your audience has the extra assurance that they’re interacting with the real deal and any potential questions or concerns you have regarding your account should be resolved more quickly.
Meta Verified might be a good choice for any business or brand looking for extra protection and an improved customer support experience. However, it’s still in the early phases of development, so at Zoz, we’ve put this into the “wait and see” category before taking the plunge.
After a few false starts, Twitter’s upgraded verification system seems to be here to stay. Twitter Blue is Twitter’s premier offering, providing subscribers with exclusive benefits. Tweets are editable within 30 seconds and videos can be up to 60 minutes long vs. 2 minutes and 20 seconds. Subscribers get enhanced rankings in search results and have access to SMS 2-factor authentication for secure login protection.
The most compelling feature of Twitter Blue is the capacity for longer tweets一up to 4,000 characters compared to the standard 280 limit. This deviates from Twitter’s traditional focus on short-form content and is worth experimenting with to see if longer tweets will increase reach or engagement.
We think Twitter Blue is worth investing in, given its advanced features and potential value for brands. Accounts who are interested can subscribe for $8/month or $84/year here.
Instagram Broadcast Channels
Instagram Broadcast Channels offer brands and creators a one-to-many messaging tool to communicate with their followers in one centralized hub. This new feature brings text, photos, video, voice notes, and polls together in one place so influencers and brands can deepen their relationship with their audience.
We see potential in this feature as it offers an alternative to platforms like Reddit and Discord, which are becoming increasingly popular, especially with younger generations. It provides the same benefits as belonging to Facebook groups or highly specific Reddit subthreads. Instagram users may see Broadcast Channels as a more authentic, organic way of communicating with the brands and individuals they care about, compared to the content shared on public profiles.
While Broadcast Channels are only available to a select group of US creators for now, Instagram will expand this feature to other accounts and launch it on Facebook and Messenger in the coming months. As it rolls out, we recommend experimenting to see if it’s a good fit for your audience. When managing chat boards and channels, a structured community management process is vital to protect against spam and harmful incoming messages.
We hope this blog post has helped empower you to follow trends and use them effectively in your own marketing strategies. To stay one step ahead of the competitors, follow us on Instagram for more social media updates and trending topics.