Blogs

September 12, 2024

Zozimus University: In Partnership with the Workforce Training Fund Program

Introducing Zozimus University. We’ve partnered with The Massachusetts Workforce Training Express Grant Fund Program to offer small and medium size businesses cutting-edge digital marketing training courses.

This program, offered by the Commonwealth of Massachusetts, offers qualifying Massachusetts companies up to 100% reimbursement on courses.

About Workforce Training Fund Program

The Workforce Training Fund Program helps address business productivity and competitiveness by providing resources to Massachusetts businesses to fund training for current and newly hired employees. In order for the Massachusetts economy to prosper, our businesses need access to a pipeline of skilled workers so they can stay competitive and continue to grow.

How It Works

Any Massachusetts based company with less than 100 employees is eligible to participate in the program. Once a course is selected below, you can submit an application in minutes online. Simply click on the “submit an express program application” tab at the bottom of the course descriptions.

Our Courses

Digital Marketing Mastery: A Comprehensive Training for All Marketers, Business Owners, and C-Level Executives

This 10-part digital marketing training module offers a holistic approach to mastering the diverse aspects of digital marketing. From foundational concepts and SEO to advanced strategies in PPC, social media, and data analytics. The program equips participants with the knowledge and skills necessary to design, implement, and optimize comprehensive digital marketing campaigns. By integrating various digital channels and leveraging data-driven insights, participants will be prepared to drive significant business growth and engagement in the digital landscape. This course is geared towards those in marketing, business owners and C-Level executives but can be helpful to all in their daily work functions.

How to Leverage AI to Market Your Business, Product, or Service

This training course is designed to empower marketers and business owners with the knowledge and skills to effectively utilize Artificial Intelligence in their marketing strategies. The course covers fundamental concepts of AI in marketing, practical applications such as customer segmentation, personalization, and predictive analytics, and provides guidance on implementing AI tools and overcoming challenges.

How to Use Pay Per Click Advertising for Business Growth

This training course equips marketers and business owners with comprehensive knowledge and practical skills to leverage Pay Per Click (PPC) advertising effectively. Beginning with fundamental concepts and platform overview, participants learn to set up and manage PPC campaigns, conduct audience targeting, and measure performance using key metrics and analytics tools.

How to Leverage Social Media Marketing to Grow Sales

This comprehensive training course is designed to equip marketers and business owners with the knowledge and skills to effectively leverage social media marketing for sales growth. Participants will start by understanding the fundamentals of social media marketing and its benefits for businesses. They will then learn how to set up a strategic social media plan by defining clear goals, identifying target audiences, and selecting the appropriate platforms.

How to Leverage Search Engine Optimization to Grow Sales

This comprehensive training course is designed to equip marketers and business owners with the knowledge and skills to effectively leverage SEO for sales growth. Participants will begin by understanding the fundamentals of SEO, including how search engines work and the benefits of SEO for businesses.

Comprehensive Customer Service Training

This training course is designed to equip participants with the knowledge, skills, and attitudes necessary to provide exceptional customer service across various industries. Anyone who works in customer service, who interacts with customers or would like to move into the job of customer service would be ideal for this course. Through interactive sessions, case studies, role-plays, and practical exercises, participants will gain a deep understanding of customer service principles and techniques.

Have questions on how Zozimus University works? Send us a note at info@zozimus.com. Let’s get started!

BOSTON, MARS

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GREAT RESULTS TOGETHER

At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.

LET’S CONNECT

info@zozimus.com

BOSTON, MARS

Blogs

Zozimus University: In Partnership with the Workforce Training Fund Program

About Workforce Training Fund Program

How It Works