The holiday season isn’t just about twinkling lights and festive cheer—it’s one of the biggest revenue opportunities of the year for hospitality brands. At Zozimus, we understand that capturing attention during this busy time takes more than just seasonal décor. It requires a smart, data-driven, and creatively inspired marketing strategy.
Whether you’re a hotelier looking to fill rooms, a restaurant aiming to increase reservations, or an event venue ready to host holiday gatherings, now is the time to fine-tune your marketing efforts to stand out in a competitive landscape.
Leverage Data to Anticipate Demand
Before launching any holiday campaign, look inward. Analyze your historical booking patterns, website traffic trends, and customer behaviors from past seasons. This is where tools like Zozimus Predict come into play—helping you anticipate spikes in demand, identify top-performing customer segments, and forecast revenue potential.
Understanding when, where, and how your customers typically engage allows you to tailor your messaging and media spend for maximum impact.
Optimize Your Paid Media Campaigns Early
In hospitality, timing is everything. Begin ramping up your paid search and social campaigns well before peak booking periods. Use urgency-driven messaging like “Book Early and Save” or “Limited Holiday Availability” to drive action.
Geo-targeted ads can help capture local audiences looking for last-minute getaways or staycations, while retargeting campaigns can re-engage website visitors who haven’t yet converted.
At Zozimus, we’ve seen brands reduce their cost-per-booking by over 25% simply by optimizing ad timing and audience targeting ahead of the holiday rush.
Elevate Your Social Content with Seasonal Storytelling
Holiday marketing isn’t just about promotions—it’s about experience. Use your social platforms to tell engaging stories about how your property, restaurant, or venue is embracing the season. Share behind-the-scenes content of your staff preparing for holiday guests, highlight festive menu items, or showcase special holiday packages.
Short-form video content and user-generated content (UGC) campaigns work especially well to inspire engagement and sharing.
Personalize Email Campaigns for Segmented Audiences
One-size-fits-all email blasts won’t cut through the holiday clutter. Segment your audience by past booking behavior, geographic location, and customer lifetime value. Then tailor your messaging.
For example:
Past guests might receive an exclusive loyalty offer.
Local customers could get dining or event promotions.
New leads may benefit from first-time booking incentives.
By combining data insights with personalized content, you can drive higher open rates and conversion rates.
Invest in Local SEO and Google My Business Optimization
During the holidays, many people turn to Google Maps and local search to find nearby restaurants, event spaces, or accommodations. Ensure your Google Business Profile is fully optimized with holiday hours, updated photos, special offers, and customer reviews.
Also, consider creating holiday-specific landing pages on your website optimized for search terms like “holiday hotel deals in Boston” or “Christmas dinner reservations near me.”
Zozimus clients who invest in local SEO consistently see measurable increases in organic traffic and walk-in bookings during peak seasons.
Create Memorable Onsite Experiences Worth Sharing
Digital marketing drives traffic, but unforgettable in-person experiences fuel organic reach. Encourage guests to share their holiday experiences on social with custom hashtags, photo-worthy décor, or limited-time experiences like holiday cocktail tastings or themed room packages.
By turning your guests into brand advocates, you extend your reach far beyond your own channels.
Monitor, Measure, and Optimize in Real-Time
Holiday marketing moves fast. Track performance metrics daily, not weekly. Adjust bids, budgets, and creative elements in real-time based on what’s driving engagement and conversions.
At Zozimus, we often deploy agile media strategies during the holidays—shifting spend towards top-performing audiences or creative variations based on early performance data.
Make This Holiday Season Your Most Profitable Yet
With the right mix of data-driven planning, creative storytelling, and agile execution, your hospitality brand can not only meet but exceed revenue goals this holiday season.
Let’s dream bigger together—and make this holiday season one your guests (and your bottom line) will never forget.
BOSTON, MARS
