In today’s fragmented media landscape, standing out isn’t just about being online—it’s about being everywhere your audience is. At Zozimus, we harness the power of both Out-of-Home (OOH) and Connected TV (CTV) advertising to elevate your brand across screens, streets, and streaming platforms. Whether you’re planning your first foray into high-impact media or refining your omnichannel strategy, we’ve got answers to your biggest questions.
What is OOH advertising, and why does it still matter?
OOH—or Out-of-Home—advertising includes everything from digital billboards on the highway to transit posters, urban kiosks, and elevator screens. It’s the media you can’t scroll past, skip, or mute.
At Zozimus, we believe OOH is having a renaissance. In a time when digital noise is high, strategically placed physical media provides unbeatable visibility and brand presence, especially in high-traffic urban areas like Boston and beyond.
What’s Connected TV (CTV), and how is it different from traditional TV?
CTV advertising refers to video ads served on streaming platforms like Hulu, Peacock, Roku, and YouTube TV—essentially, TV ads delivered through smart TVs and devices. Unlike traditional TV, CTV allows for precise targeting, advanced tracking, and on-demand campaign management.
It’s TV for the digital age—backed by data, powered by intent, and designed for today’s viewer behaviors.
How does Zozimus build OOH and CTV campaigns?
We start with strategy, always. For OOH, we analyze geolocation data, audience behavior, and traffic flow to select the most impactful placements. For CTV, we use audience segmentation, behavioral targeting, and creative storytelling to reach viewers on the platforms they love.
Then, we bring it all to life through creative that turns heads and data that drives results.
Can you target specific audiences with OOH?
Surprisingly, yes. Today’s OOH is more advanced than ever. Using mobile device data, we can analyze who’s passing by specific locations and how often. We layer in demographic insights, location-based behavior, and even time-of-day trends to get your message in front of the right people at the right time.
OOH is no longer just a broad-awareness play—it’s strategic, targeted, and measurable.
Is CTV better suited for awareness or conversions?
Both. CTV excels at building top-of-funnel brand awareness with high-impact storytelling, but it can also support performance goals. With clickable overlays, retargeting options, and sequential messaging, CTV can move viewers down the funnel—especially when paired with paid search, display, or social campaigns.
Zozimus crafts multi-touchpoint strategies to make sure your story doesn’t stop at the screen.
How do you measure ROI for OOH and CTV?
Measurement is key. For OOH, we track impressions, reach, and foot traffic lift, and can tie exposure to in-store visits using mobile location data. For CTV, we provide granular metrics: completion rates, view-through rates, cost per completed view, and cross-device conversions.
It’s not guesswork—it’s analytics with real impact.
Do these strategies work for B2B brands too?
Absolutely. CTV and OOH are powerful tools for B2B awareness and positioning. Think thought leadership campaigns on streaming platforms, or high-impact billboards outside key industry events. Whether your audience is commuting through Kendall Square or streaming CNBC at night, we’ll help you meet them where they are.
What kind of creative do I need?
We’ll help you create it. From short-form video content for CTV to bold, visually-driven graphics for OOH, our creative team develops assets that capture attention and align with your brand voice. Even better—we ensure your creative is optimized for the context and platform, so it always lands the right message.
How do these channels fit into my larger media plan?
OOH and CTV are perfect complements to your digital mix. They amplify reach, reinforce brand recognition, and boost trust through visibility. At Zozimus, we integrate them seamlessly with paid search, social, and programmatic strategies to ensure a cohesive, omnichannel presence.
We don’t do siloed campaigns—we build ecosystems.
Why choose Zozimus for OOH and CTV?
Because we don’t just buy media—we build momentum. Our approach is data-informed, audience-first, and creativity-fueled. Whether it’s a local activation in Boston or a national streaming campaign, we deliver strategic media plans designed to turn attention into action.
Let’s put your brand where it belongs: in the spotlight.
BOSTON, MARS
