As we step into 2025, PR strategies are rapidly evolving to meet the demands of a dynamic media landscape. Key trends such as AI integration, leveraging trending social media content, and creating tailored, personalized engagement are reshaping how brands connect with their audiences and stay culturally relevant.
AI Integration
AI is transforming the PR industry by streamlining tasks like media monitoring, sentiment analysis, and predictive analytics. PR teams are increasingly using AI tools for personalized media pitching and content creation, enabling efficient and targeted campaigns. This automation allows PR professionals to dedicate more time to strategy, creativity, and relationship building with key sources.
Capitalizing on Trending Social Media Songs/Memes
Brands are doubling down on trends emerging from platforms like TikTok and Instagram. In 2024, a marketing frenzy surrounded the phrase “very demure,” which originated from a trending TikTok sound. Companies leveraged the phrase in marketing emails and social media posts, turning it into a PR play. Restaurants and businesses used it to resonate with audiences, while influencers adopted the term to promote specific products and experiences. This trend underscores the importance of staying culturally relevant and agile.
Tailored and Personalized Engagement
The past year highlighted the growing emphasis on personalized and tailored experiences in PR campaigns. Many brands tapped into the wellness trend by organizing media and influencer trips featuring saunas, ice plunges, and Pilates or yoga sessions. These curated experiences resonate deeply with target audiences, fostering authentic connections and impactful storytelling.
As 2025 unfolds, PR professionals who embrace these trends will be better equipped to craft innovative, effective, and culturally relevant campaigns.
Cathy Pham
Senior Account Executive, PR
Cathy Pham is a seasoned Public Relations Senior Account Executive with nearly three years of agency experience and over a decade of accomplished journalism expertise. Her diverse background spans B2C and B2B public relations across industries, including hospitality, technology, law, and nonprofits. At Zozimus Agency, she specializes in developing strategic PR plans, pitching impactful stories, executing influencer campaigns, and fostering strong client relationships.
BOSTON, MARS
