At Zozimus, we believe social media is more than just likes, comments, and shares. It’s the stage where your brand voice is heard, your story is told, and your dreams begin to take flight. Whether you’re exploring your first campaign or refining an existing strategy, we’re here to help you navigate the ever-changing social media landscape with clarity, creativity, and confidence. Below, we’ve answered the most frequently asked questions we hear from marketing leaders like you.
What social media platforms do you specialize in?
We work across all major platforms—Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, and X (formerly Twitter). But we don’t believe in a one-size-fits-all approach. Every strategy is platform-specific, audience-tailored, and goal-driven. Whether you’re a B2B brand seeking thought leadership on LinkedIn or a consumer product launching on TikTok, we map our creative and media plans to the channels where your audience is already engaging.
What kind of businesses do you typically work with?
Our dream collaborations often come from mid-sized to enterprise-level organizations across industries like higher education, medical devices, hospitality, CPG, financial services, and premium construction. But what really unites our clients is a shared desire to innovate, connect meaningfully with their audiences, and measure success at every step.
Do you offer organic and paid social media services?
Absolutely. We design holistic strategies that blend organic content with paid amplification to maximize visibility and engagement. Organic efforts build brand trust and storytelling, while paid social ensures your message reaches the right people, at the right time, with the right frequency. The magic happens when they work together.
How do you measure the success of a campaign?
We lead with data—always. Depending on your campaign goals, we track a range of KPIs like engagement rates, follower growth, click-through rates (CTR), video views, conversions, cost-per-click (CPC), and return on ad spend (ROAS). Our real-time reporting dashboards keep you in the loop, and our strategic insights help us continually refine and optimize performance.
Can you help us with influencer marketing?
Yes! Influencer collaborations are a powerful part of our social media services. We identify and vet creators who align with your brand values and target audience, negotiate contracts, oversee content production, and track performance to ensure the partnership delivers tangible ROI.
What’s your content creation process like?
Content creation at Zozimus is equal parts science and storytelling. Our team of strategists, designers, videographers, and copywriters collaborates with you to build content calendars filled with thumb-stopping visuals, clever copy, and scroll-worthy videos. From concept development to final post, we ensure every asset aligns with your brand identity and marketing objectives.
How involved do we need to be?
You get to choose your level of involvement. Some clients love to co-create with us, others prefer a more hands-off approach while trusting us to handle strategy, execution, and reporting. Either way, we maintain open lines of communication and schedule regular check-ins to make sure we’re aligned and moving toward your goals together.
Do you handle community management?
We do! We believe the conversation doesn’t end when you post—it’s just beginning. Our community managers respond to comments, DMs, reviews, and questions with brand-aligned messaging and lightning-fast turnaround times, ensuring your audience feels seen, heard, and valued.
What sets Zozimus apart from other social media agencies?
We blend imagination with precision. Zozimus is the only agency where dreams meet data. Our Boston-based team brings world-class creative thinking, rigorous analytics, and a heart for authentic collaboration. We’re not just an agency—you gain a strategic partner who’s as invested in your success as you are.
How do we get started?
Let’s dream bigger, together. If you’re ready to elevate your social presence, reach out to us for a discovery session. We’ll learn about your goals, audit your current strategy, and design a roadmap to bring your social vision to life.
BOSTON, MARS
