When selecting a marketing agency to spearhead your campaigns, it’s essential to select an agency that aligns with your goals and understands the market to which you are communicating.
At Zozimus, it is our goal and mission to bring our client’s goals to life and create success stories with real results. Here are 5 reasons our clients chose Zozimus to optimize their campaigns for success.
High Impact Social Media Campaigns
At Zozimus, we believe that strategy, segmentation and optimization are the foundations of our approach to social media marketing. A successful strategy stems from finding the sweet spot between your business needs and goals and what your audience is interested in. It’s not only important to know who your audience is, but to know where and how to speak to them. We recognize that every company’s social media needs are different based on product, industry, audience, cultural fit, and overall goals as a brand. Our team works alongside our clients to create great content which gets distributed and amplified to the right audience.
REAL CLIENT STORY:
Bay Path University (a long time Zozimus client) asked Zozimus to help drive interest for their Women’s Leadership Conference event. To accomplish this goal, Zozimus created event-specific content over three months. Our social media team created posts that included general event information and featured speakers and sponsors. Additionally, we held an Instagram contest to generate conversation about the event and launch the new WLC social media channels. This campaign led to a 25% increase of followers on Bay Path’s Instagram account and over 48,000 impressions across posts.
Optimized SEO Foundation
At Zozimus, we believe that a strong SEO foundation starts with a customized technical audit. Zozimus uses proprietary crawling technology to search through your website looking for technical issues that could inhibit the search engines from indexing or ranking your content. Google algorithm has moved its emphasis away from keywords and towards topics. Our conversations with clients has shifted from what keywords to sprinkle throughout your article to what key topics should you write about? Instead of keyword density (how many times to mention a term) we concentrate on topic depth. We combine the competitive data with AI-powered research to help you find your best content opportunities, prioritize them, and surgically execute against them.
REAL CLIENT STORY:
We conducted a technical SEO audit on both the PROCEPT Corporate and Aquablation websites, identifying fundamental issues that were preventing Google from properly crawling, indexing and ranking their content. Once these foundational issues were fixed, we pursued a forward-thinking keyword and content strategy for both sites that produced an almost immediate increase in organic traffic from patients looking for BPH relief. This SEO campaign increased organic traffic 227% YoY while organic conversions are up an astounding 741% YoY.
Memorable Media Activations
In addition to gaining positive brand exposure, a strong media relations campaign can help raise credibility, increase loyalty, and drive deeper engagement with your core customers. At Zozimus, we constantly keep our team up to date on the latest trends to make sure our media relations strategies fit your needs based on location, geographic reach, and industry. Our strong relationships with local and national newspapers, websites, television stations, and influencers garner top-tier coverage for your brand in a variety of ways.
REAL CLIENT STORY:
Zozimus partnered with the Autism Society to create awareness around Autism Acceptance Month (April) and educate on their supported initiatives. Additionally, their goal was to drive donations, highlight their sponsors and donors, and ultimately minimize expenses for the ASA. Zozimus planned to execute an integrated campaign that included branded ASA vehicles with cameras, street teams, video production and editing, digital and out of home advertising, public relations, partner management, and website and creative development. This campaign led to over 1 billion impressions and 3,030 media mentions notably including NBC News, Today.com, Yahoo, Variety and USA Today.
High Quality Influencer Marketing
When executed properly, an influencer marketing campaign will clearly and authentically communicate a brand’s message to the influencer’s followers and fans. It takes time and trust, but once an influencer has built a network of passionate and like-minded people, authentic conversation flows effortlessly. It’s within these loyal and engaged communities where brands can work with influencers to amplify their message and entice their target audience to take action. Unlike traditional marketing, influencers have built-in, loyal audiences that can become a big asset for your brand. These creators have spent years carefully building communities and their audiences trust their thoughts and opinions. It’s not just the big influencers that have the power to drive their audiences – we’ve seen micro-influencers (5,000-50,000 followers) drive a huge impact in brand awareness and sales too.
REAL CLIENT STORY:
Long time Zozimus client Hood, tasked our team with creating awareness for their cottage cheese line through health focused influencers. Led by health influencer and spin instructor, Candice Peak, we held an exclusive spin class for select influencers and their guests at The Handle Bar in Boston. We sponsored Washington D.C.’s top road race, the Cherry Blossom Ten Mile Run. And in Pittsburgh, we had food and nutrition expert Heather Mangieri serve as a Hood spokesperson on a popular TV program called “Take Five.” All activations featured things like product bars, photo booths, take-home samples, brand messaging and more. These campaigns led to over 10 million impressions and 101 pieces of media coverage.
Unforgettable CTV Advertising
Connected TV makes it easier than ever to connect with your audience in the moments that matter. Whether you’re launching a new product, building brand equity, or entering a new market, Zozimus makes sure your message is seen—and remembered. Connected TV refers to content streamed on internet-connected devices—smart TVs, Roku, Amazon Fire, Apple TV, and even gaming consoles. Your audience is watching their favorite shows through Hulu, YouTube TV, Peacock, and more. This shift from cable to streaming creates a massive opportunity: brands can now tell rich, story-driven messages to hyper-targeted viewers in their living rooms—with all the data and control of a digital campaign.
REAL CLIENT STORY:
Massachusetts Maritime Academy was looking to build its brand awareness among prospective students within Massachusetts. A major goal of the campaign was to address the false perception that MMA was a military or prep school that produces literal on-the-water mariners. Instead, they wanted to get prospective cadets and their families excited about exploring, applying to and attending MMA. Through our strategic review and planning of MMA’s campaign goals, in-market data and audience modeling revealed that TV would be the best medium for this specific campaign component. CTV/OTT proved the most cost efficient and effective TV placement method due to its granular targeting. This campaign led to 1.2 million impressions and a 49% brand lift increase YOY.
Partner with Zozimus Agency
Are you ready to bring your brand’s goals to life? Our team of marketing experts are ready to make your dreams a reality and deliver impactful results that matter. Connect with us today to learn more!
BOSTON, MARS
