When it comes to marketing financial institutions, it can be difficult to stand out amongst the competition. In a highly concentrated market, every strategy to set your brand apart from others matters. Our team at Zozimus are experts in the social media, digital marketing and public relations space, and have produced impactful results for financial clients time and again. Here are our top tips for promoting your brand to current and new consumers alike.
Social Media Management
Traditionally, financial brands may not be perceived as the most exciting brands to follow on social media, but that doesn’t have to be the case. By setting your brand apart on social media and creating content your followers can get excited to interact with, there’s a new audience to gain with minimal investment. Not to mention the potential to reach younger generations and the social media heavy Gen-Z.
Toast worked with Zozimus to increase their social media presence on Facebook and Instagram with the goal to increase community, provide resources, and increase website traffic. The Zozimus social media team created a data-driven social strategy prioritizing direct website traffic and product-focused content to direct our content production. This strategy created a 77% increase in Facebook impressions and 340% increase in engagement.
Creative Strategies
The perception of financial and banking institutions can often be categorized as “drab or boring”. It’s essential for financial brands to set themselves apart from the competition by positioning their brand as authentic, honest, and most importantly, human. By using creative assets, your brand can best communicate your brand focus and ethos.
Our creative team worked closely with Avidia Bank to grow market share in Central Massachusetts and the Metro West area. By positioning Avidia as a honest and accessible bank, our team executed a variety of digital advertising campaigns featuring two animated characters that embodies the company’s ethos. This campaign lead to 4.1m impressions and 400 conversions.
Advertising Campaigns
Digital marketing strategies are centered around one thing: finding your audience. The digital landscape is getting busier and more competitive by the day as more brands launch online. Setting yourself apart from other brands and positioning your brand for search are essential for success.
Zozimus was tasked with increasing Money Market and CDs for Northern Bank’s portfolio through a paid media campaign. After establishing the characteristics of what Northern Bank considered to be a qualified lead, the team created and mapped the user journey through CTAs and landing pages. By mapping leads and leveraging algorithms, this paid campaign resulted in over 1,700 leads and $354m in CD and MMA deposits.
Ready to promote your finance brand with Zozimus? Let’s get started.
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